When you’re grinding in the music industry, every bit of exposure counts, especially in the digital sphere where success can feel like a hard-fought battle against obscurity. It’s a game where the rules are continually changing, and the tools of the trade are evolving.
Last Wednesday (July 19th), Songchain, a ground-breaking platform that’s flipping the script and helping artists find their feet – and their fans – in the world of music streaming, celebrated another quiet victory as they championed the band “On The Outside” into the limelight. The band management credits Songchain’s Pre-save feature as the key differentiator in the success of “Break Itself.”
“For this release, we did everything that we always do,” says the band management. “The only difference was we used Songchain to promote our Pre-save campaign to our fans, rather than other Pre-save services we’ve used in the past.”
“On The Outside,” a rising name in the realm of country and pop, dropped their latest single “Break Itself,” creating ripples in the streaming landscape. The song was not just another addition to their growing discography; it was a testament to the power of strategically planned and executed Pre-save campaigns using Songchain. Thanks to Songchain’s unique Pre-save feature, the track found itself featured on three coveted editorial playlists, including the immensely popular Spotify playlist “Fresh Finds” which boasts a staggering 1.2 million listeners. 🔥
For the uninitiated, Pre-save campaigns are a way for fans to place a “virtual order” on an upcoming release. This means that the moment a song or album goes live, it’s immediately added to their streaming libraries. Think of it as being one of the first to ride a rollercoaster – except, in this case, the rollercoaster is a hot new track that you’ve been eagerly waiting for. 🎶
So, how does Songchain’s Pre-save differ to other services?
While Pre-saving is just one feature that Songchain offers, it is a game-changer. On Songchain.io a fan saves the artist and their repertoire, in addition to the unreleased track – all with the click of a button. Magically the artist discography appears inside the fans Spotify account so the fan can instantly start listening. Other Pre-save services (all paid services!) leave the fans hanging with no real feedback that the process worked. Also, on those services you need a new single to promote to build your audience. Songchain provides a dedicated Pre-save URL for each artist such as @ontheoutside/presave so you can build your Pre-saves in-between release cycles! Best of all Songchain is free to artists and fans.
This digital strategy is more than just a waiting game; it’s about building momentum, bolstering streaming numbers, and enhancing fan engagement before the new music is even out. It’s about maximizing reach by tapping into the first wave of fan attention, ensuring your music secures a spot in their libraries and ❤️.
Pre-save campaigns also have a knack for boosting follower counts, which is a big deal in the streaming business. More followers can mean more attention from streaming services, which often promote new releases to followers’ personalized playlists. They also consider follower count as an indication of an artist’s popularity, which can improve chances of being recommended to a wider audience. In short, it’s a big win for artists!
Indeed, Songchain (which is still in Beta) is position itself to be the technology platform partner that creatives and the music industry are seeking – demonstrating that the right digital strategy and tools can make a world of difference. Thanks to Songchain “On The Outside” (or OTO as they are known to their massive fanbase, aka “Outsiders”) enjoyed a heightened Spotify presence, getting their new music heard the moment it was released. And as we know, a high stream count is a feather in an artist’s cap, signaling to Spotify algorithms that the track is worth sharing and thereby boosting the artist’s overall presence.
If you’re an artist looking to amplify your music’s reach, claim your profile on Songchain and be sure to check out “On The Outside” https://songchain.io/ontheoutside 🎧
Tune in, lock the noisy world out, and keep making waves in the vast ocean of music. After all, in the world of streaming, the tide can turn in a heartbeat – you’ve just got to be ready to ride the wave. 🏄♂️🎵
Leave a Reply